Oprah has become a real cult prophetess. For some time, she has been in cahoots with sham artist and new age guru Eckhart Tolle, as was pointed out here by prolepticlife not so long ago. The latest information indicates that this is not just a passing interest. What is more, her new religion is also good for her bottom line:

And what’s different about the Tolle connection for Winfrey is that for the first time in her much-applauded Book Club’s history, she’s gone into business with the author. And the author is not one of a novel, memoir or cookbook; he’s the mysterious creator of a philosophy that Winfrey endorses and suggests her readers live their lives by.

I noticed that even Salon.com was scandalized by Oprah’s crooked promotion of The Secret.

Just how shameless is all this too-good-to-be-true hype that has become the hallmark of Oprahware? Salon author Peter Birkenhead refers to The Secret sham as a “bottle of minty-fresh snake oil.”

Here is just one example: when I was researching The Secret, I took a look at the cast of characters employed by the author Rhonda Byrne. One of her gurus is a gentleman by the name of “Dr.” Joe Vitale, who goes under the revealing nickname of Mr. Fire (take it as you like), and promotes himself as a marketing expert. Indeed. I checked out some of his books. If this is not a red flag, I do not know what is. That’s right, the title is Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words. Now that’s shameless.

I cannot emphasize enough how destructive this way of thinking is to our moral and cultural future. Turn Oprah off.